Marketing Manager, ERS

Job Locations UK-London
Job ID
2022-1160
# of Openings
1
Category
Sales & Marketing

Overview

Could you lead the creation of our marketing campaigns?

 

We’ve recently expanded our marketing team to drive growth in our specialist business areas and we’re looking for an expert Marketing Manager to join our fun and energetic team. Working closely with our Product and Sales teams using, the full marketing mix to deliver performance driven plans, leading on the delivery of marketing initiatives and campaigns to elevate ERS’ specialist motor insurance reputation whilst creating demand for ERS’ Agriculture & Commercial products. A passion for motors would be ideal but not essential. This role is strategic and creative with a need for strong project management.

 

Supported by the Head of Marketing your main responsibilities in the role will be to:

  • Develop and deliver performance-driven integrated marketing plans and communication schedules, ensuring ERS’ value proposition is clearly defined
  • Work with internal stakeholders to support effective delivery of campaigns, projects and events on time and within budget
  • Drive consistency around brand positioning, marketing campaign strategies and creative executions
  • Lead and manage research outputs to develop a solid understanding of our customer segments to drive actionable insights to inform marketing strategies
  • Use the full marketing mix to create stand-out campaigns and maximise value across owned, earned and paid channels
  • Deliver sustainable demand and qualified sales leads to business development counterparts
  • Manage day-to day internal and external partner relationships (creative, production)
  • Build relationships with industry and consumer media titles when required
  • Efficiently manage budgets

 

What you’ll get in return:

  • 25 days holiday
  • Discretionary bonus scheme
  • Employee assistance programme
  • Annual holiday buy (up to 3 extra days)
  • Salary sacrifice benefits
  • Annual benefits reviews
  • Enhanced Family Friendly Benefits

 

We’d like to hear from you if you have:

  • An impressive track record in marketing (either client or agency side) with experience of planning, developing, and managing successful integrated campaigns
  • Strong experience of building and managing a communications plan which integrates with wider marketing channels
  • Understanding of digital and social marketing techniques preferred. An expert in managing a variety of projects in a dynamic environment with great attention to detail
  • Proven lead-generation capabilities
  • Clear understanding of how to develop differentiated value proposition, positioning and messaging in a competitive market
  • A strong understanding of different multi-channel marketing capabilities and how they work together
  • Experience of delivering stand-out marketing integrated campaigns and maximising value across Product Marketing, Content, social media, Brand Campaign Management and Creative (design, copywriting)
  • Event experience preferred but not essential
  • Excellent written and presentation skills
  • A passionate presenter and communicator with the capability to engage multiple stakeholders
  • Experience in managing creative agencies and partners

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